In 1943 Frida Kahlo began teaching at the faculty of arts at the School of Painting and Sculpture (part of the Ministry of
Education and known as 'La Esmeralda') in Mexico City. Her personality quickly captivates his students, some of whom are so close to her and to her ideology
beginning to be known as Los Fridos.
The teacher said that art has to go out, art is for everyone. In this we believe, and that is why our cultural center is called Los Fridos.
In 1943 Frida Kahlo was named teacher of the School of Painting and Printmaking of
the SEP. Soon after, a group of outstanding students would be formed, called “Los Fridos”. The name was given to the group by students Fany Ravinovich, Arturo Garcia Bustos,
Guillermo Monroy, Tomás Cabrera and Erasmo Vazquez, along with students Ramón Victoria, Lidia Briones and María de los Ramos Angeles.
One of the most important projects proposed by the daring teacher was to get the students out from school and put them in touch with reality on the street. Being aware of the preferences of her students by the muralists, Frida encouraged them to paint the pulquería, “La Rosita”, located one block from the house of Frida, on London Street, corner with Aguayo in Coyoacán.
This project (remembered fondly by artist Tomas Cabrera and retold by his family) was very well received by the residents of Coyoacan. It became one of the favorites of those who visited and enjoyed the full color images.
Because it was created by students, no one expected such masterful works of art. The murals made this place unique. They were characterized by vivid colors with scenes depicting the indigenous as the prominent feature. The subjects and style were influenced by the Mexican School of Painting.
Everything was experimental as this was a new experience for the students and for Frida who had never taught. Frida did not touch the sketches. She
only guided the students with her verbal instruction, influencing the students about what was best for the place. This led the students to take risks, creating their own paintings and resulting in excellent works of art.
Although the pulque served at La Rosita was the original attraction, it provided a kind of “canvas” for the extraordinary murals created by Frida’s students. The murals remained in place for many years, giving the neighbors opportunity to contemplate and appreciate the paintings in the same way as in museums and major galleries.
La Rosita was demolished in 1958. Its frequent visitors had been humble
people from the district and people interested in folklore. These famous wall paintings were an important attraction as were the various flavors offered at La Rosita.